Gerber’s legendary blades are known worldwide as a being in a class of their own. Their uses extend from general consumer, to military, and in this case tactical. Gerber needed to reach business owners who had potential for selling their tactical product and raise awareness surrounding a unique program that would help them display and sell Gerber product more effectively.
The tactical consumer market is new to Gerber so we employed A/B testing to explore different methods of how to reach this market (results TBD). Users are driven to the page through both email and direct mail print initiatives, and then given the option to sign up for the program.