AMA PDX is a professional marketing association in Portland, helping to connect, support and empower it’s members to achieve new levels in their career and in the community.
Subtext worked alongside a host of volunteers to help reshape the face of their organization online. The previously dark and static identity didn’t fit their current direction as more engaged and dynamic. As a group, we collaborated on how to turn the ship in a new direction, and built upon the strategy with a platform to create and share content more easily, as well as connect the membership in more genuine ways. The result was a flexible, dynamic brand with a uniquely Portland personality, and a site that engaged the membership from day one.